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Richard “Rich” Lovett

Richard “Rich” Lovett, Jr., LUTCF, LTCP


Rich LovettRich entered the life brokerage business in 1989. As an active member of the National Association of Independent Life Brokerage Agency’s (NAILBA) along with other associations, R. Lovett Brokerage was founded in 1991. In January 2003, R. Lovett Brokerage merged with Ash Brokerage where he was the Sr. Brokerage Director for eight years. After leaving Ash he decided to reopen his firm as Lovett Financial, Inc. recognizing the importance of life brokerage.

Rich graduated from Lenior-Rhyne University in 1989 with a Bachelor of Arts in Business Administration and was also captain of the varsity soccer program. Rich has spent his entire life around insurance as his father; Richard Lovett, Sr., entered the business in 1960.

Rich earned his Life Underwriters Training Council Fellow (LUTCF) through the American College as well as earning his LTCP designation through the American Association for Long Term Care Insurance. He is a current member of the National Association of Independent Financial Advisors (NAIFA-Tampa) as well as a past board member. He is also a member of the Society of FSP.
Rich and his wife Jennifer live in Florida with their three daughters Casey, Shelby & Kylie.